fireside MARKET Breaks Ground on First Southeastern Wisconsin Location

New modern market will become the gateway to Merchant Village in Slinger

Slinger, WI, October 15, 2024 – Today, owners and developers of fireside MARKET gathered with Village of Slinger community members and officials to celebrate the groundbreaking of fireside MARKET, the first development of the 130-acre Merchant Village in Slinger, Wisconsin.  As a food forward, modern market prioritizing meeting the needs of the community, fireside MARKET will become a gateway to the community, providing made-to-order, high-quality food and frictionless, technology-driven offerings.

Slinger is the first fireside MARKET in southeastern Wisconsin. Additional communities across the Milwaukee metropolitan region are being considered for future fireside MARKET locations.

“We’re very excited to hit this milestone and look forward to opening Slinger’s fireside MARKET in the summer of 2025,” said David Lloveras, executive vice president of fireside MARKET. “As the inaugural business launching at Merchant Village, we’ll be an integral feature of this development, and of the Slinger community. We are confident this fireside MARKET will become a preferred gathering place for families, seniors and area travelers.”

The fireside MARKET concept is unique to the Midwest and is at the cutting edge of design, product and service trends. The MARKETs will focus on fresh, made-to-order food with the convenience of drive through, curbside pickup, and preorder options. Outstanding restrooms will serve the needs of all guests, and a hearth and home experience will offer a community feel to enjoy purchased meals. Locations will also use an environmental strategy to innovate, such as offering EV Chargers, green space, recycling, and local sourcing. The Slinger store will also offer diesel fuel to provide an unmet need on the I-41 corridor. 

The Slinger fireside MARKET is developed by Sagewind Development, and construction will be managed by Greenfire Management Services. Along with fireside MARKET, all three organizations are subsidiary companies of Potawatomi Ventures, which is owned and operated by the Forest County Potawatomi Community.

Nelson Worldwide and Paragon were the design team supporting fireside MARKET in the creation of its prototype. The 9,700 square foot facility will occupy 5.1 acres of Merchant Village.

“The Village of Slinger is thrilled to become home of the region’s first fireside MARKET,” said Scott Stortz, village president of Slinger. “We look forward to how it brings life to the new Merchant Village development, and to showcasing this new modern market concept to southeastern Wisconsin.”

To learn more about fireside MARKETs, visit firesidemarket.com.